Good branding is important both for big companies and small businesses. Branding makes products and companies memorable, attracts customers, and in the end, it increases the value of the company. Branding is a process of creating company’s name, logo and visual elements that will help customers to more easily distinguish one company from another.
Building brand identity is a part of the branding process. Brand identity is how a company wants to be perceived by customers. That’s why business owners need to decide what impression they want to make on customers. Also, they need to know who is their target audience and what are the values and the message their product will carry. Companies can’t know for sure what impression they will make on the customers, but they can create different visual elements of the brand identity that will help them to be perceived in the way that business owner wants.
infographic by: customlabels.net