A 2018 study from Episerver of 4000+ global online shoppers found just 17% of people say that making a purchase is their primary purpose for visiting a brand's website for the first time. Brands that focus on optimizing for experience over conversions win sales by knowing:
![The 5Ws of Experience-Driven Commerce #Infographic #Commerce The 5Ws of Experience-Driven Commerce](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh393IC5K9WEeVfZok7VKQy6kwE-NNjgDTxGezP9RkkjWcDBPHAivR7nyORC4YK3r87jXUJs2j_J8iARzSQkflRV7G7i5EwvVTBtbyjF36D-wBPHptNB20le5Xf7M6SUDiQwx_6qy_LET3l/s0/180625-infographic-five-w-experience-driven-commerce-small.jpg)
Infographic by: www.episerver.com
![The 5Ws of Experience-Driven Commerce #Infographic #Commerce The 5Ws of Experience-Driven Commerce](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh393IC5K9WEeVfZok7VKQy6kwE-NNjgDTxGezP9RkkjWcDBPHAivR7nyORC4YK3r87jXUJs2j_J8iARzSQkflRV7G7i5EwvVTBtbyjF36D-wBPHptNB20le5Xf7M6SUDiQwx_6qy_LET3l/s0/180625-infographic-five-w-experience-driven-commerce-small.jpg)
Infographic by: www.episerver.com