Marketing Post-GDPR: Two Tribes of Marketing #infographic

Published by Web Desk Sunday, June 17, 2018

Marketers have split down the middle when it comes to their preparation for GDPR. – 55% have taken a marketing-first approach and 45% have taken a legal-first approach. Why does that matter? Well those with a marketing-first approach have put the customer at the centre of their strategy and used GDPR as an opportunity to improve their marketing and their customer engagement. And the impact is staggering - 72% expect to exceed target this year compared to just 28% of their legal-first counterparts.

So are you marketing-first or legal-first? Check out this infographic to find out some of the key statistics from Marketo's Post-GDPR Marketing research report.

Infographi by: marketo.com

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