Based on loads of empirical research (and our decades of experience in the book business), we have a pretty clear picture of what happens in the mind of a potential reader when they see a book. They consider these pieces of information, in this exact order. Have a look!
![How People Really Judge a Book #Infographic #Books How People Really Judge a Book](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6SrFS0OBnVZE9VzqEpTl0AS-e7AmZk_l2YhEnjL-0j-lw12_Iefu4Eq2sGrJRmGyy2b4vvfMjJGCgc9ZOPdGuIqza0R1VK6mCYylPA5PKRwEOzC38Wr1I-2-YZ0eZmuon0jaHIu1vbG-D/s0/0_4DfgUyxdVNqKhE9G.png)
Infographic by: bookinabox.com
![How People Really Judge a Book #Infographic #Books How People Really Judge a Book](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6SrFS0OBnVZE9VzqEpTl0AS-e7AmZk_l2YhEnjL-0j-lw12_Iefu4Eq2sGrJRmGyy2b4vvfMjJGCgc9ZOPdGuIqza0R1VK6mCYylPA5PKRwEOzC38Wr1I-2-YZ0eZmuon0jaHIu1vbG-D/s0/0_4DfgUyxdVNqKhE9G.png)
Infographic by: bookinabox.com