Email – is it still the key channel for marketers? How should we be using it in a brave new world of GDPR? Return on investment continues to rise, but latest research reveals a number of factors barring marketers from the effective use of the channel.
![DMA insight: Marketer email tracker 2018 #Infographic #Email #EmailMarketing DMA insight: Marketer email tracker 2018](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOzkDLsWR8qBPoaVIbx9UpPPtNnhiGLD3k7GZg-95TIVf09Ch_vRFiDaFgZasNKL1x49CBK5jfNbetM3fxEJdsK4R1gwfOwdwnOD63cTRTZ6ebB90foG7LUCzPxRvEo71NJ2WypMENZ76j/s0/5abbc18d2f5a5-marketing-email-tracker-2018-01_5abbc18d2f4f1.png)
Infographic by: dma.org.uk
![DMA insight: Marketer email tracker 2018 #Infographic #Email #EmailMarketing DMA insight: Marketer email tracker 2018](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOzkDLsWR8qBPoaVIbx9UpPPtNnhiGLD3k7GZg-95TIVf09Ch_vRFiDaFgZasNKL1x49CBK5jfNbetM3fxEJdsK4R1gwfOwdwnOD63cTRTZ6ebB90foG7LUCzPxRvEo71NJ2WypMENZ76j/s0/5abbc18d2f5a5-marketing-email-tracker-2018-01_5abbc18d2f4f1.png)
Infographic by: dma.org.uk