Despite the ridiculous rumors that Millennials don't respond to traditional marketing channels, the truth of the matter is that Millennials actually put their smartphones down and go through the content of their mailboxes. The human response to the same creative message in physical and digital format, studied in a neuromarketing research by Canada Post, shows that people of any age assimilate, remember and react much better to a print advertising over the digital.
Infographic by: my.visme.co
Infographic by: my.visme.co