A 2016 study by social management tool, Social Pilot, found that 1.3 million pieces of content are shared on Facebook every minute of every day while 500 million tweets are distributed on Twitter every 24 hours. Pinterest users have created more than 50 billion pins across 1 billion boards.
While there are billions of daily social shares, the types of people who share those articles are rather limited. A recent white paper by The New York Times Customer Insight Group uncovered the 6 most popular type of social sharers. These individuals have their own very specific reasons for sharing content.
Infographic by: presto.media