Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.
![Measuring Online Public Relation Effectiveness #Infographic #PublicRelations Measuring Online Public Relation Effectiveness](https://s-media-cache-ak0.pinimg.com/originals/d1/e3/75/d1e37546400964b43c09eb011edbf86d.jpg)
Infographic by: publicrelationsmasters.online.gwu.edu
![Measuring Online Public Relation Effectiveness #Infographic #PublicRelations Measuring Online Public Relation Effectiveness](https://s-media-cache-ak0.pinimg.com/originals/d1/e3/75/d1e37546400964b43c09eb011edbf86d.jpg)
Infographic by: publicrelationsmasters.online.gwu.edu