There is no one-size-fits-all funnel for every sales team: They must be segmented according to a company’s customer base and sales process. However, there are definite steps in every funnel, and the AIDA Model, conceived of in 1898, breaks down the process a customer goes through during the buying process. AIDA stands for awareness, interest, desire, and action, and salespeople must be aware of each of these segments in order to help customers progress and become a customer.
![How to Help a Customer Transition Smoothly Through the Funnel #Infographic #CustomerService #Sales How to Help a Customer Transition Smoothly Through the Funnel](https://s-media-cache-ak0.pinimg.com/originals/96/5d/21/965d2110549f205ee29efa916e3c22ee.jpg)
Infographic by: www.salesforce.com
![How to Help a Customer Transition Smoothly Through the Funnel #Infographic #CustomerService #Sales How to Help a Customer Transition Smoothly Through the Funnel](https://s-media-cache-ak0.pinimg.com/originals/96/5d/21/965d2110549f205ee29efa916e3c22ee.jpg)
Infographic by: www.salesforce.com