How to Help a Customer Transition Smoothly Through the Funnel #Infographic

Published by Web Desk Friday, January 27, 2017

There is no one-size-fits-all funnel for every sales team: They must be segmented according to a company’s customer base and sales process. However, there are definite steps in every funnel, and the AIDA Model, conceived of in 1898, breaks down the process a customer goes through during the buying process. AIDA stands for awareness, interest, desire, and action, and salespeople must be aware of each of these segments in order to help customers progress and become a customer.

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Infographic by: www.salesforce.com

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