There are many reasons that both advertisers and media buyers are quick to embrace addressable media. They are seeing tremendous results and improvements to the performance of their ad campaigns when compared to traditional display ads. They are also seeing an increase in both click- through rates and also higher conversion rates. They also found that batter data drives better addressability. Being able to connect both online and offline data and correctly act upon that information is a big plus. To learn more check out the infographic below.
Infographic by: www.signal.co