Customers except personalized, tailored messaging no matter which channel or device. So why aren't marketers delivering? Take a look at why smarter segmentation and personalization is top a priority in the mobile era, and why marketers are to deliver.
Infographic by: www.kahuna.com
![The Struggle for Smart Segmentation #Infographic #Advertising #Marketing The Struggle for Smart Segmentation](https://s-media-cache-ak0.pinimg.com/originals/66/b3/32/66b332f926ed07070e91398074883d34.jpg)