Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead. On top of that, those leads are 190% more likely to convert into a paid customer. So, how do you go about getting testimonials and, more importantly, the right ones? Check out the infographic below.
Infographic by: quicksprout
![How to Receive Great Testimonials #infographic #Marketing #Sales #HowTo How to Receive Great Testimonials](https://s-media-cache-ak0.pinimg.com/originals/ee/78/51/ee78514cbd6dd65c961452b3d85db36a.jpg)