The Unofficial Guide to Launching a New Product #infographic

Published by Web Desk Thursday, January 22, 2015

Seventy-two percent of all new products fail to meet revenue targets, according to a global pricing study released in September by Simon-Kutcher and Partners and the Independent Professional Pricing Society. For launches to have the best chance at success - including getting the new product in front of the right buying audience and evoking consumer action - agency partners and internal marketing teams must work from the same blueprint.

Infographic by: blastmedia

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