Why does bounce rate matter? AS defined by Google Analytics, the "bounce rate" is the percentage of single-page visitors to a website. On most websites, you want visitors to "convert" by clicking through to another of the site's webpage - start something, read more, fill out a form, etc, But if the visitor bounces, it suggests: The visitor didn't find what he or she was looking for. or the webpage was too difficult to use.
Why does bounce rate matter? AS defined by Google Analytics, the "bounce rate" is the percentage of single-page visitors to a website. On most websites, you want visitors to "convert" by clicking through to another of the site's webpage - start something, read more, fill out a form, etc, But if the visitor bounces, it suggests: The visitor didn't find what he or she was looking for. or the webpage was too difficult to use.
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