Why does bounce rate matter? AS defined by Google Analytics, the "bounce rate" is the percentage of single-page visitors to a website. On most websites, you want visitors to "convert" by clicking through to another of the site's webpage - start something, read more, fill out a form, etc, But if the visitor bounces, it suggests: The visitor didn't find what he or she was looking for. or the webpage was too difficult to use.
Infographic by: quicksprout