How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?
To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb. As part of the analysis, the researchers mapped major logo changes to each brand's revenue history.
Check out the infographic below to see the findings:
Infographic by: www.crresearch.com
To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb. As part of the analysis, the researchers mapped major logo changes to each brand's revenue history.
Infographic by: www.crresearch.com
