How To Influence and Persuade #infographic

Published by Web Desk Monday, January 26, 2015

To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I'm not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn't mean they're any more eager to fork over their money and this is where the fine art of persuasion comes in. What influences us to say yes? Researchers have been studying this question for over 60 years and there can be no doubt that there is a science to how we are persuaded. Here are the 6 universal factors that guide our decision making.

Infographic by: everreach

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