Unscrambling the Myths About Social Media #infographic
Social media has transformed the speed at which consumers demand marketers respond to their needs. It’s imperative for brands to be agile—to adapt to consumers’ dynamic behaviors and synchronize with culture. Brands that can’t provide real-time, relevant content and experiences will become obsolete. Today my employer, sparks & honey, a NYC-based ad agency that synchronizes brands with culture, released an "Unscrambling the Myths about Social Media" report to help brands stay in sync with shifting online habits.