Meta’s ad-free versions of Facebook and Instagram are now available to users in the EU users aged above 18 years. Meta has begun sending prompts on Facebook and Instagram to encourage users to sign up to the paid subscriptions.
The offerings have been developed in compliance with the latest EU ad policies, which Meta explains in the message within the prompts, and they are priced around $20 for a month. It costs €9.99 a month when a user makes a purchase on the web and €12.99 a month when they purchase through Google’s or Apple’s app stores.
Initially, subscribers will be able to have all their linked accounts covered within these prices, after which Meta will begin charging separately for each linked account. The charges for linked accounts also differ i.e., €6 per month when purchased directly or €8 when purchased via Google’s or Apple’s app stores.
Of course, both Instagram and Facebook users will have the option to continue using the regular versions of the platforms if they don’t wish to sign up for the ad-free versions. As a result, they will continue to see personalized ads and have their information shared with Meta for these ads.