Google is experimenting with a new Discover Feed in the desktop homepage of its search engine, below the existing Search box. The feed will display recommended content based on a user’s interests detected from their web and app activity. The content in the feed will include categories of news headlines, weather forecasts, stock prices, and sports scores.
From the preview shared by a source, the interface of the Discover Feed appears to be somewhat similar to Microsoft’s News Feed in Bing. While Microsoft does allow its users with options of customizing their homepage and enabling or disabling the News Feed, apparently, Google’s Discover Feed will be present on all users’ desktop by default and can not be disabled.
This is not the first time we’re hearing about Google’s Discover Feed, as it was originally launched as a part of Google’s US homepage on mobile devices back in 2018. The current experiment with the Discover Feed is only limited to a select group of users in India.
While Google’s desktop homepage has remained the same for quite a long time, the company had begun testing another new element in the form of a row of widget-like cards showing a combination of recommended content. Since then, the feature still hasn’t rolled out to all users, however. It will be interesting to see how the Discover Feed will impact the overall look of the Google homepage.