Instagram had been testing a new ‘collaborative posts’ functionality for the past few months, and has now launched it in a live test. The option is created to allow users to collaborate with each other and contribute to carousel feed posts specifically.
To allow others to contribute to carousel posts, the user who is uploading the post will need to turn the option on before uploading the content. As a result, their followers will be allowed to add photos and/or videos to it. The owner of the post can then choose to approve the photos or videos in order for them to be added to the carousel.
This functionality can lead to exploring new, creative and fun ways to engage in the app, with friends and peers. One important thing to note in this is that a collaborative post will only appear on the original creator’s account and not on the other accounts that have contributed to it. The added photos or videos will, however, show the individual contributors’ handles and the time/day when that post was created.
The collaborative carousel posts option is currently available to a limited number of users on Instagram.