Adobe has released a new symbol, the “icon of transparency,” as part of its initiative to provide transparency in the usage of AI-generated content. The symbol was originally developed as part of the Coalition for Content Provenance and Authenticity (C2PA), a group inclusive of other companies that works to create technical standards to certify the source of online content.
The new transparency symbol can be used as a label for metadata including images, videos, and PDFs to highlight the origin and creator of the content, including whether it was AI-generated. According to Adobe, other companies will also be able to adopt the icon in the coming months; however, neither companies nor users will be “required” to do so.
The icon will display the information about an image’s ownership when an online viewer places their cursor over it. If the image is generated from an AI tool, the mark will specify the tool along with other details about the content’s creation.
The icon can be added via Adobe’s photo and video editing platforms like Photoshop or Premiere and would later come to Microsoft’s Bing Image Generator too.