Spotify is introducing new updates dedicated to podcasters
that will let them customize their show page and get more detailed analytics
about their listeners. Podcasters will be able to highlight their best episodes,
select preview clips for new listeners when their podcast is recommended to them,
recommend content from other Spotify podcasters, and discover new ways to monetize
their content.
The new customization tools will help podcasters enhance
their presence on the platform by offering a tailored introduction to their
show that represents them and their content in the most authentic way.
There will soon be an option for podcasters to add links to their
social accounts in their bio to help fans learn more about them. They will also
be enabled to point new listeners to their best episodes on their show page, hence
maximizing the opportunity of gaining new fans.
With a feature called ‘host recommendations,’ podcasters will be able to select up to two pieces of content from other creators on Spotify, including podcasts, music albums, playlists, and audiobooks, and pin it to the top of the “More like this” tab. This can serve as a good way to reach new audiences, as well as personalize one’s playlists with content from other creators.
 |
| The options to highlight episodes and add recommendations for listeners |
To promote paid subscriber-only content, podcasters using Spotify
Open Access will be allowed to display a promotional banner on their show page,
which will point listeners to their subscriber-only content.
Moreover, starting coming October, creators will have the
option to custom select their podcast’s preview clip that will appear on the
Home feed as well as the Podcast & Shows subfeed. This too, is mean to help
them attract more new listeners.
Lastly, Spotify is launching
‘impression analytics’ that will enable podcasters to understand how their
shows get discovered on the platform. They will be able to view the total
number of impressions for their shows as well as the individual episodes over a
30-day period, and more. More specifically, podcasters will be able to view impressions
from Spotify Home, Spotify Search, and Spotify Library.
