Within 24 hours of its launch, Meta’s new social app Threads collected 30 million users and only within a matter of less than two days, the number rose to 70 million. The app has now reached a record-breaking 100 million marker, beating ChatGPT as the fastest growing app.
Instagram chief Adam Mosseri openly addressed the perceived competition between Twitter and Threads highlighted by the public. He clarified that Meta’s goal with Threads is not to replace Twitter.
Apparently, Meta intends to encourage sharing of content with friends rather than displaying it publicly on Threads. Moreover, the platform’s aim is not promotion of political or emotionally triggering conversations, as opposed to what Twitter is known for. In general, too, Meta is working to take away the focus off of politics and news discussions across all its platforms, especially Facebook, and instead enhance engagement with content created around entertainment.
Mosseri, additionally, clarified that Meta will not actively downrank news or politics related content. The company is simply shifting away from such discussions, having learnt from its business experience with Facebook in the past, where its relationships with news publishers and active promotion of news and politics related content led to negative user experience.
Some of the upcoming elements that users can look forward to on Threads include search, hashtags, a following feed, graph syncing, fedeverse support, and messaging, as confirmed by Mosseri. “We’re on it. But full disclosure, it’ll take time,” he stated.