TikTok’s BeReal replica ‘TikTok Now,’ launched in last September, will no longer continue as an app. Users of the app were informed of the news via notifications mentioning the official message from TikTok’s parent company ByteDance.
TikTok is killing its BeReal clone TikTok Now pic.twitter.com/8uPn88HQV4— Matt Navarra (@MattNavarra) June 27, 2023
TikTok Now was primarily created to offer users the ability to capture photos from their back and front cameras simultaneously and share them with friends every day. The format was identical to BeReal, that was the first platform before TikTok Now to offer the same functionality for social connections and became popular for its unique purpose. The only way TikTok Now was different from BeReal was that in addition to still photos, it allowed users to capture and share up to 10-second-long videos.
With BeReal slowly losing its appeal, it seems like people are no longer as interested in the back and front camera feature, which may be the reason behind the discontinuation of TikTok Now. According to a New York Times report, BeReal experienced a 61% drop its daily active users from October 2022 to March 2023 as per third-party data.