A new element is making way to the ‘creator analytics and
tools’ section on LinkedIn, created to provide topic and post prompts to help
creators build their presence on the platform.
Creator analytics and tools are largely dedicated to content
management and are available to users who have enabled the Creator Mode on
LinkedIn. The dashboard was first launched last February and is still being
rolled out to more users. It appears on the left side panel of the app for
selected users.
Via Creator Mode, users can learn about how well their
content is performing and reaching desired audiences. Additionally, users can
view topics associated with their profiles to add to, and a listing of all the
creator elements available to use in the app, such as LinkedIn Live,
Newsletters, CTA links, etc.
LinkedIn is now adding a ‘conversations happening now’ feature
to the Creator Mode, which provides post ideas that users may find relevant to their
profiles and audiences. These samples are curated based on the content that one
has posted previously as well as topics that one’s audience may be interested
in. Users can choose to review these posts to gather necessary information and repost
them with their own commentary as an input to the ongoing conversation.
On a whole, this addition is meant to give rise to more content
on the platform by encouraging people to post more frequently. It also seems to
be linked to LinkedIn’s new AI-generated posts feature, currently in testing.
AI-generated post drafts will make it pretty convenient for
anyone to create content, although in essence, the functionality seems to
contradict the idea of creators presenting their originality and authenticity
on the platform. Combined with the new topic and post prompts, it could result
in a large number of meaningless or sketchy posts. Nevertheless, it will give
LinkedIn what it is intending to achieve: more conversations across the platform.
