Meta’s latest messaging functionality ‘Channels’ was first launched to Instagram, and is now being expanded to WhatsApp. The feature provides the ability for users in a group to be updated on topics of shared interest.
We have been observing that Meta has lately begun to put more focus on private messaging than interactions within main feeds. This has also made it possible for brands and customers to have more personal interactions between them on Meta’s platforms, which contributes to the growth of businesses.
WhatsApp is continuing to advance as the most widely used messaging app around the globe, which explains Meta's efforts in bringing all the useful and community-focused features that facilitate discussions across the app.
Within Channels, only the admins are capable of sending messages, while other members can only read and react to those messages.