Meta has launched a variety of new engagement features on
Instagram ahead of the holiday season. These include Notes, Group Profiles, Collaborative
Collections, Candid Stories, and a Pass it On Prompt in Story Stickers. Lets take
a look at what each of these is for.
Notes is a conversation-prompting feature that can be seen
displayed above the DMs section. Meta describes Notes as “short posts of up to
60 characters” that you can share with your Followers or Close Friends in the app.
The format of Notes is similar to Stories, as they disappear
after 24 hours. Moreover, people can reply to your Notes and the replies will
land in your DMs. Meta decided to roll out this feature after learning that
more users on Instagram have started to interact within Direct Messages instead
of posts in the main feed, and enjoy “lightweight and easy” ways to make
conversations. “Notes give people a casual and spontaneous way to express
themselves and connect with each other,” says Meta.
Next is the new Group Profile feature that people can use to
create shared profiles exclusively with selected people. The profiles can only
be viewed by group members and won’t be shared with followers. The Collaborative
Collections feature is similar to the post saving tool, except that it will be
part of group chats only, where members can create their private collections of
As for the Candid Stories update, it is one that Instagram had
been testing for quite some time. Candid Stories function like the engagement
app BeReal, by prompting users to capture and share what they are up to
in-the-moment. Once you share your Candid video or image, Instagram will prompt
your followers with a daily notification to capture their own Candid in response
The Candid Stories option is available within the Stories
Camera. Meta has announced that it is testing the feature for Facebook as well.
Another Stories update includes a new ‘Pass it on’ prompt
within the ‘Add Yours’ sticker tool, which is a way of inviting more people to
participate with the sticker.
At this point, Instagram has become less of a photo or video
sharing app and has rather morphed into a combination of all sorts of social
media trends and features. But then again, the company knows what it is doing
and its experiments seem to be working in its favour, whether or not users are
happy with the way the app has transformed.