‘Go Live Together’ is a newly launched option in YouTube
livestreams that the social media company has been testing with a limited
number of creators since March, and is now expanding to more creators. The option
allows a livestream host to invite another user to their stream. When the other
user joins the stream, a vertical split screen appears that allows the two users
to interact with one another.
While hosts can change their livestream guests, only one can
appear in the broadcast at a time. This could be seen as a limitation, considering
that other platforms like TikTok and Instagram enable entrance of three or even
five guests at a time in their livestreams.
In addition to that, YouTube will also allow pre-roll,
mid-roll, and post-roll ads on Go Live Together streams. Moreover, hosts will
be able to screen their guests before going live, and the guests’ channel names
and user information will not be displayed in the livestream window.
Both creators and brands could use the functionality for several
purposes, such as interviews, podcasts, QnA sessions with audiences, etc. The
only criteria for a channel to be able to host Go Live Together streams is
having at least 50 subscribers. The functionality will roll out starting next
week and may take a few more weeks to become accessible to all users, as per YouTube.
