As per Meta’s latest announcement, creators on Instagram and Facebook will be able to use the tagging tool called ‘Branded Content’ to make money off of their Reels content.
The tool will enable brands tagged in a Reel to convert the clip into a Branded Content Ad, which will be indicated by a ‘Sponsored with’ label. Once a creator tags a brand in their Reel, the brand will be notified of the post and be able to acquire metrics about its performance.
The Branded Content tool isn’t entirely new to Meta’s platforms. The company rolled out the functionality for the first time for Instagram Reels in 2020. In an attempt to revamp Facebook, Meta is focusing on promoting Reels in order to maximize overall engagement in the app, hence the integration of the monetization tool in Facebook Reels too.
Meta is also working on other monetization options for Reels in the meantime, including the Reels Play Bonus program. Considering how video consumption takes up most of the time spent by users on Meta’s apps, these tools have the potential to benefit both the company and the creators.
Meta’s Branded Content tool is accessible to all creators who follow its Partner Monetization and Branded Content policies. Creators can also refer to the published guide to learn about the utilization of the functionality.