As per Meta’s latest announcement, creators on Instagram and
Facebook will be able to use the tagging tool called ‘Branded Content’ to make
money off of their Reels content.
The tool will enable brands tagged in a Reel to convert the
clip into a Branded Content Ad, which will be indicated by a ‘Sponsored with’
label. Once a creator tags a brand in their Reel, the brand will be notified of
the post and be able to acquire metrics about its performance.
The Branded Content tool isn’t entirely new to Meta’s
platforms. The company rolled out the functionality for the first time for
Instagram Reels in 2020. In an attempt to revamp Facebook, Meta is focusing on
promoting Reels in order to maximize overall engagement in the app, hence the
integration of the monetization tool in Facebook Reels too.
Meta is also working on other monetization options for Reels
in the meantime, including the Reels Play Bonus program. Considering how video consumption
takes up most of the time spent by users on Meta’s apps, these tools have the
potential to benefit both the company and the creators.
Meta’s Branded Content tool is accessible to all creators
who follow its Partner Monetization and Branded Content policies. Creators can also refer to the published guide to
learn about the utilization of the functionality.
