LinkedIn has announced new tools and insights that target
fraudulent and scam content in the app. The new insights will provide useful information
on LinkedIn accounts, a new feature is dedicated to detecting AI-generated
profile images, and new prompts alert users about scam messages.
Profile insights reveal when a profile was created, last
updated, and whether the user has a registered email or phone number in the app.
This ‘About this profile’ feature is accessible from the three dots menu
displayed on a profile and the information from it could help in detecting
potential scammer accounts. The addition of this tool is an important one, especially
because millions of fraudulent profiles have been recently identified
on LinkedIn by MIT Technology. The fraudulent accounts have been caught luring users into
crypto investment scams in particular.
LinkedIn’s new AI model, on the other hand, is designed to effectively
detect uploaded profile images created by an AI image app. LinkedIn claims that
the model uses “cutting-edge technology” that detects subtle image artifacts
associated with the AI-based synthetic image generation process. Furthermore,
the model doesn’t rely on facial recognition or biometric analyses. “This model
helps increase the effectiveness of our automated anti-abuse defenses to help
detect and remove fake accounts before they have a chance to reach our members,”
Finally, the new warning prompts on LinkedIn notify users of
messages within DMs that are potentially harmful to users’ security. Users will
be referred to safety tips via the prompts, so as to be aware of any problematic
content that they receive from an account.