Instagram is testing a new advanced setting in its app that allows users to schedule posts by setting a date and time for a post to go live. The functionality will reportedly work for both still images and Reels.
The post scheduling tool was previously launched in 2020 as a part of Creator Studio, so as to enable Instagram users to manage their posts on the go, and is therefore not entirely new to the platform. However, integrating the tool within the main app could make the process of scheduling IG posts simpler.
According to Meta, it is currently testing the functionality with a limited percentage of people on Instagram.