With the aim of assisting creators with enhancing their business presence on the app by driving traffic, Instagram began testing a new option back in October that allows adding multiple links to user bio. The option is now being tested with more users.
The new Links tool is accessible within the Links section of the profile settings, where you can tap on the indicator that enables you to add extra links, including your Facebook link, and URLs to other sites where you have your accounts.
Up until now, users have had to rely on third-party apps to add multiple links to their profile. A direct functionality offered by Instagram in the app will make the process easier and simpler.
Instagram has not yet specified the number of extra links that you can put in, nor clarified if the option will only be available to creators or all users. Regardless, users can expect the tool to be rolled out soon.