Taking inspiration from social media app BeReal, that is known for its Dual Camera feature, TikTok has created and released its own version of the feature as a separate app called TikTok Now.
The app is centred around the idea of prompting users to connect with friends on a daily basis by sharing a random video or photo at the exact same time as friends. “You’ll receive a random daily notification at the same time as your friends, giving you a 3-minute window to take a 10-second video or real-time photo using both the front and back cameras,” says the description of the app.
The app, however, is only available outside of US, where its feature is part of the main TikTok app and not available separately. Perhaps TikTok has used this tactic to avoid competing with BeReal as a rival app in the US, where it has the majority of its userbase.
BeReal’s gradual popularity has led the app to have about 10 million daily active users, and over 43 million downloads. With TikTok Now being promoted against it, BeReal could face a major challenge; the same way Clubhouse did with Twitter and began losing its momentum as a result of its signature element of social audio being replicated by a more popular social platform.
Nevertheless, BeReal seems to have considered other options to try to continue its flow of success, particularly through monetization. The platform is currently looking to develop add-on subscription features to avoid ads. Whether or not that will prove to be a beneficial implementation shall be revealed in the near future.