The range of emojis used on social media platforms and
messaging continues to grow. Recently, Unicode Consortium approved a bunch of new
emojis, which include hearts in different colors, the WiFi symbol, maracas, a
blue jellyfish, a goose and others. According to a report published by Adobe on
emoji trends, emojis have become an important part of communication and people
have reported that emoji usage helps them with creativity and even team
decision-making at work.
The finding suggests that emoji usage is not just limited to
messaging, but could be incorporated by brands in their marketing as well, to
connect with audiences. “The versatility of emoji allows for endless possibilities
to connect with each other, as their meanings evolve and inclusivity expands,”
Adobe states in its blog post.
The survey further reported that 73% of US emoji users view
other emoji-users as friendlier, funnier, and cooler as compared to those who
don’t, and 91% of the users revealed that emojis make it easier for them to
express themselves. About inclusive emojis in particular, users were of the view
that they can help spark positive conversations about cultural and societal
issues, as well as raise awareness of diverse groups of people.
The report also revealed percentages of emoji usage on
different platforms. These include text messaging, Facebook, Instagram, Emails,
dating apps, and even streaming services and payment apps.
These are interesting findings and show how much a simple
communication tool could mean so much to social media users and be used in various
ways on various platforms.
