The range of emojis used on social media platforms and messaging continues to grow. Recently, Unicode Consortium approved a bunch of new emojis, which include hearts in different colors, the WiFi symbol, maracas, a blue jellyfish, a goose and others. According to a report published by Adobe on emoji trends, emojis have become an important part of communication and people have reported that emoji usage helps them with creativity and even team decision-making at work.
The finding suggests that emoji usage is not just limited to messaging, but could be incorporated by brands in their marketing as well, to connect with audiences. “The versatility of emoji allows for endless possibilities to connect with each other, as their meanings evolve and inclusivity expands,” Adobe states in its blog post.
The survey further reported that 73% of US emoji users view other emoji-users as friendlier, funnier, and cooler as compared to those who don’t, and 91% of the users revealed that emojis make it easier for them to express themselves. About inclusive emojis in particular, users were of the view that they can help spark positive conversations about cultural and societal issues, as well as raise awareness of diverse groups of people.
The report also revealed percentages of emoji usage on different platforms. These include text messaging, Facebook, Instagram, Emails, dating apps, and even streaming services and payment apps.
These are interesting findings and show how much a simple communication tool could mean so much to social media users and be used in various ways on various platforms.