To ensure better protection of young users from unwanted content on its app, TikTok is launching new safety filters and options.
Users can block specific hashtags, as well as content containing specific key terms within the description, using the ‘Details’ tab in settings. However, the system will only detect manually added description notes, hence leaving some room for errors.
Moreover, TikTok is expanding its limits on content exposure related to potentially harmful topics, that it had launched tests of last December. The system works by limiting the number of videos in sensitive categories like dieting, extreme fitness, sadness, etc. in the ‘For You’ Feed.
In addition to this, TikTok is adding measures that prevent content with overtly mature themes from reaching users aged between 13-17. According to TikTok, “a maturity score will be allocated to the video to help prevent those under 18 from viewing it.”
There’s also new brand safety ratings that will help advertisers avoid running their promotions alongside potentially controversial content.
Considering that TikTok has a pretty advanced algorithm system, it is expected that the social platform would do a good job with detecting potentially unsafe content. However, we’ll only find that out once the updates are out and in effect.