TikTok’s Creative Center platform has been updated with new insights elements that are designed to provide creators and marketers with data on trending content like songs and hashtags, as well as key influencers.
The analytics of a particular item would reveal deep and significant information about it, such as a chart mapping out the popularity of a song track over time, demographic insights such as which users are engaging with it, along with their related interests.
Moreover, the insights can also be used to see the performance of each trend in different regions. For example, how popular a hashtag is in different regions, or which region it is the most popular in. Additionally, you can also discover top creators aligned with each trend.
There’s also a Creators Tab in the Creative Center, which displays top influencers in the app by region, while an Ad Library shows the top-performing ads in the app.
These insights will not just be useful for creators and marketers to guide their content approach or maximize campaign reach, but are also great for any user who wants to explore latest trends out of interest or curiosity.