Snapchat has introduced an interesting addition for advertisers on its platform, who can now pay members of the celebrity video creation app Cameo to appear in their advertisement videos.
The Snap x Cameo Advertiser Program is basically designed to simplify celebrity endorsements and assist advertisers in their marketing efforts. This is a valuable addition for advertisers on Snapchat, as celebrity endorsements are quite effective in terms of driving traffic. What’s a better marketing strategy than an ad featuring the right celebrity paired with the right product or service message?
Snapchat is also offering content partners on its platform a way to promote their Discover shows and other content within the For You feed on the Stories page. The option is called Snap Promote and while it is specifically created for publishers, it would also benefit Snap ad users.
As for its Discover shows, Snapchat is bringing some new shows series, including a new season of ‘Charli vs Dixie’ and one starring the Olympic star Simone Biles.
Snapchat is launching the Snap x Cameo Advertiser program this week and initially with partners in the US.