Instagram is updating the way its algorithm works, to improve ranking of posts containing original work of creators. The company wants creators to get more credit for their original content than reshared posts.
“We’re going to do more to try and value original content more, particularly compared to reposted content,” said Instagram chief Adam Mosseri.
Mosseri further assured that content edited outside of Instagram will be considered as original content. This, however, does not include watermarked content, which is what the company has been downranking; especially TikTok videos shared on Reels.
One of the ways that Instagram plans to detect accounts that reshare original content without providing credit to the owner, is by identifying “aggregator” accounts. This means that accounts that regularly re-share a lot of posts from original accounts will be targeted for decline in their reach.
However, since there is no perfect way of knowing if content posted is original or not, some accounts will likely be subjected to unjust penalties. In the meantime, Instagram plans to enhance its detection processes.
We can not say for sure how big or small the impact of such an approach would be, however, it is nice to see the platform making an effort to highlight content creators and give them their just credit.