Meta is continuing to grow its VR market and the company’s most recent move in this domain is the launch of its first ever retail and experience store, in Burlingame, California. The store will showcase Meta’s wide range of product displays along with interactive demonstrations.
Meta Store, our first brick and mortar retail and experience space, opening on May 9 at our Burlingame campus (322 Airport Blvd, Burlingame, CA). Check it out! 🛍 pic.twitter.com/6UpKVOWiN5— Boz (@boztank) April 25, 2022
The main attraction of the store is its large Quest 2 ‘display wall’ where people can experience a range of Meta’s VR games and apps. Alongside, a big, wall-to-wall curved LED screen displays the content that a user sees in their headset. If that isn’t interesting enough, people can also access a 30-second mixed reality clip of their demo experience, which they can later share with others.
This store launch is part of Meta’s longer-term plans for building the metaverse, which according to Zuckerberg’s vision, will be largely consisting of VR services.
While Meta seems to be doing its best in pushing forward its plans, it will not be any less of a challenging job, since mass adoption requires greatly creative, as well as expensive strategies.
One of the next steps that Meta is likely to take towards VR experience within its store is the integration of full-body scan booths for creation of more accurate avatars. We could also see more moves from Meta in the VR domain, including openings of more stores.