Snapchat has launched a news and information related feature called Dynamic Stories, which is designed to help partner publishers link their content feed into the platform.
According to Snapchat, the feature will use a partner’s RSS Feed to “automatically create Stories from the content a Publisher is already creating on the web.”
The feature will help save publishers’ time and effort that goes into manually creating and updating their Discover feed, while ensuring an updated feed in the app. Ultimately, this would simplify publishers’ workflow and maximize connection with users.
Snapchat’s Discover format has been working pretty well and in alignment with the changing media consumption trends, therefore Dynamic Stories will likely be a successful feature in terms of engaging audience with the most recent news.
The publishing partners that Snapchat has contributed with initially for this initiative include Axios, Bloomberg, ESPN, GQ and others. The feature is being tested in select countries for now, including in the US, UK, France, and India.