LinkedIn is introducing some new post analytics tools, which will provide users with information like specific details of members reading their LinkedIn updates, how many Reactions each has received, and other data.
According to LinkedIn, “Soon, creators will be able to get analytics on their individual posts and overall performance, across content & audience.”
Specific insights about members reading your posts will be filterable by job title, industry, location, and other categories. This would be a good way of making sure that your content resonates with the members that you want it to reach to, as well as a way of cross-checking your audience, and modifying or refining your strategies accordingly.
In addition to this, the platform is adding a new laughing reaction emoji to its existing set of reaction emojis; something that users had been specifically requesting for.
The analytics tools are definitely a valuable addition, as they would be helpful in collecting additional data that could be used for maximizing strategies across the platform.