Instagram’s Livestream Badges feature is now rolling out to more creators as the company is enabling it by default for all streams in regions where Badges are available. The regions include US, UK, France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil and Mexico.
Instagram announced that the Badges will be automatically accessible once a creator that’s eligible for the feature opens their Live. The option can also be switched off.
Livestream Badges are Instagram’s latest monetization tool that creators can generate money with, through their IG Live interactions. It is a valuable addition to boost engagement and produce revenue.
The Badges will be displayed next to comments on the Livestream. Users can buy these Badges during Livestreams by tapping the Badges icon in the lower function bar. The Badges are priced at $0.99 for one heart and a maximum of $4.99 for three.
The revenue generated from these Badges will be received by the creator after deduction of fee. The good thing about this feature is that it not only benefits the creators, but also gives the creators’ followers a chance to be noticed by their favorite streamers.
The eligibility criteria to access the Badges includes being over 18 years of age, owning a Creator or Business account in the app, and having more than at least 10k followers. The user must also be compliant with Instagram’s partner monetization policies and community guidelines.
Instagram is making continuous efforts to support monetization for its users. The company is competing against other platforms like TikTok, YouTube, and Meta, all of which are focusing on their monetization resources as well.