TikTok’s growth is rising around the world as it is becoming an app of interest for more and more people. However, the app is banned in India, where Instagram is now taking its place as people are resorting to Instagram Reels instead.
According to Sensor Tower’s report on app performance of Q4 2021, Instagram’s installs in the fourth quarter rose 10% over the third quarter. Although TikTok has been leading the download charts for the past two years, Instagram’s rise came through after the platform started getting increasing attention from Indian users, especially on Android. The statistics show that 39% of the app’s downloads in Q4 came from India.
This is good news for Meta, as the company can make use of more opportunities through the Indian market that consists of 1.4 billion people. Moreover, digital transition in India is still relatively fresh and new, which makes it a good time for Meta to benefit from. Additionally, Instagram is becoming more than just a social platform with its business discovery and eCommerce features, hence maximizing chances of growth in India.
However, from a digital market perspective, TikTok is still the key app of focus as compared to Instagram, particularly among young users. For the entire year of 2021, TikTok lead the charts of global downloads, followed by Facebook and Instagram.