YouTube is developing a new tool for YouTube Studio, called Search Insights, which is designed to give insights about what users are searching for on the platform. The information will be provided to creators in relation to their channels and content, as well as for other general search queries.
The feature is currently being tested by YouTube and is going to be available in the Analytics/Research tab. There will also be two separate tabs for query research: the Your Viewers’ Searches tab that provides a listing of what viewers are searching for, and the Searches Across YouTube tab that provides insight into the most common search queries based on keywords.
The first insights tab will show what people who regularly view your content are also looking for on YouTube, including key topics of interest among them. It will also show the overall search volume of each viewer, along with the amount of traffic that your channel has drawn based on each query.
In addition to this, YouTube will filter these listings based on search queries that don’t return a high volume of matches. As a result, creators will be able to focus on creating content that aligns with searches that are not currently being served by the videos available in the app.
The Searches Across YouTube tab would simply require you to enter a keyword to see the most common search queries around it. Again, the results can be filtered using the Content Gaps Only option, to reveal a list of some of the most searched terms based on the keyword that are not currently being served by directly aligned videos.
This new insight tool would be quite a valuable addition to the platform, that people can use to optimize their content efforts to align with the latest trends. An expanded roll-out of the tool is expected soon.