Recently, some documents were leaked by a former Facebook staff member Frances Haugen in Facebook Files expose, which revealed a major insight on how there has been a contraction of the user base on Facebook. Facebook has concealed the extent to which content production per user has been in long term decline, since 2012/2013 to be exact.
An internal research stats report was also attached in the leaked documents. The findings, however, are not as surprising as it has been apparently evident that especially teens and young adults have reduced usage of the platform for quite a few years.
In fact, the decline in Facebook’s usage is the reason why the social media company decided to launch Instagram back in 2012, to continue building a connection with its younger users.
The strategy was a success, as Instagram managed to attract a billion users under Facebook’s ownership. Things, however, took a difficult turn for Facebook once again after a popular new social app “TikTok” made its way to the social media world and soon began to steal Instagram’s spotlight by immediately creating a giant youth user base for itself.
Haugen further claimed in the leaked documents that “for years, Facebook has misrepresented core metrics to investors and advertisers including the amount of content produced on its platforms and the growth in individual users.”
It has therefore been confirmed that Facebook chooses to share only certain information with the public, the one that it wants to share. For this reason, it is difficult to accurately speculate the platform’s statistics. Moreover, Facebook never provided an Instagram-specific update in the past three years.
These findings do not, in any way, suggest that the game for Facebook is about to be over. Currently, the company is collecting more than $100 billion in revenue and is also continuing to expand into new regions around the globe. Moreover, its investment in VR and AR technologies is helping it maintain its relevance.