TikTok just keeps on growing to ensure the best ever user experience. The short-video giant has recently announced that the company is planning to add a dedicated Shop Tab as a result of expanding its relationship with Shopify.
However, the Tab won’t be available for everyone, in fact, only for the approved merchant profiles. These Shopify Merchants will be able to showcase their products in the Tab so that the audience on the platform can view the products directly within the app.
Though it won’t become the direct mode of shopping and the interested buyers when proceeding with shopping, will be referred back to the merchant’s Shopify store. Despite being an indirect source, it is surely a big step in the eCommerce push of the platform.
This new integration is similar to that in Instagram where brands list down their best sellers for the users to glance through. Promoting products on such a huge platform is surely a great opportunity for brands and small businesses to attract potential buyers.
Whereas, the Chinese version of TikTok known as “Douyin” has seen huge success in the shopping trends after the integration of Shop Tab in the app. Now, the majority of the company’s revenue is gathered from eCommerce transactions.
According to the news, Douyin’s eCommerce transactions increased thrice in one year as a result of a massive surge in online shopping, especially after Covid-19.