The company’s Shop tab has received an overwhelming response due to which it is testing out a new feature. This feature will allow the brands to promote their product listings on the Shop tab along with a disclaimer “Sponsored” marking on the post.
Once a user clicks on the Sponsored product listing, he/she will be direct to the Product Detail Page in order to check out more detailed information about the post along with additional images. In this way, users will be able to connect with similar products from other brands in the listing.
These promoted products can also be saved or shared on stories or with your friends in Direct Messages, just like regular posts. Since the company is trying to make the platform more “shoppable”, it is constantly making efforts for new e-commerce features.
With the increase in online shopping trends, Instagram is continuing its efforts to make shopping a more habitual response on the platform. This will make shopping as simple as a few clicks.
The integration of a separate and dedicated tab for Shopping in the app and testing of new features such as promotion tools is a bright sign of building a robust shopping potential in the app.
The new Shop tab ads will initially be tested with a few selected US advertisers including, Boo Oh, DEUX, Away, Donni Davy, and Clairepaint. The company says that it would evaluate the response and results in order to decide whether or not this feature should be expanded.