Head of Instagram, Adam Mosseri, announced that Instagram plans to bring a more immersive video experience to its users. The company is testing a new way to display video recommendations in the app. “You’ll see us do a number of things, or experiment with a number of things in this space over the coming months,” said Mosseri.
It looks like Facebook is focusing more on videos now, as its competition with rival social app TikTok is getting tougher. TikTok was ranked as the No. 1 app in terms of downloads among the top five non-game apps of May; the only app not owned by Facebook.
Instagram already has a major emphasis on videos through IGTV and Reels, but the key feature of the app still remains to be its square shaped photos. Now the company is planning to take the focus away from its photo-sharing feature. “We’re no longer a photo-sharing app or a square photo-sharing app,” Mosseri said.
Five years ago, Facebook’s CEO Mark Zuckerberg had predicted that most of Facebook’s content would consist of videos. His vision now seems to be becoming the reality. We could soon see a revamped Instagram, driven by videos.